If you missed our national TV spot that ran Preakness Day on NBC at approximately 6:39 pm EDT, don’t worry you can watch the commercial right now. It was an exciting experience for us and we want to thank our partners – Preakness.com and their parent company, Maryland Jockey Club, and MI Developments – specifically Frank Stronach, the man behind the entire operation – an incredible individual whose love for horse racing is surpassed by no one, and, of course, the rest of his executive racing team who believe in new technologies to build racing fans. This amazing organization that we’re privileged to work with provided us a national spot in front of over 15 million people Preakness Day. This was the opportunity to test the waters to see what kind of demand is out there for a program like ours. Tens of thousands of people visited the site on our busiest day ever and thousands of new accounts were created.
The future of horse racing lies with the next generation. Horse racing is an exciting sport and now has tremendous opportunity to rebuild its fan base. We look forward to participating and helping partners like MI Developments, the Maryland Jockey Club, and their individual racetracks to create more awareness and demand for this wonderful sport.