Horse Racing Fantasy Community

I am proud to announce first to our community members that Horse Race Game, through its parent company Horse Racing Simulation LLC, has formed and is continuing to form additional relationships with some of the most powerful and respectable names in the horse racing industry. It has always been our vision to become a key component in assisting the racing industry with the acquisition of not only new fans to the sport, but educating them through a fun and exciting entertainment/educational program.

Yesterday we launched our first of several major partnerships to be publicly announced in the upcoming weeks. The beta launch of our custom branded game application can now be seen on the National Thoroughbred Racing Association's (NTRA) website. If you would like to check out our presentation on the NTRA new website, simply visit NTRA.com, click on the New Fans tab and look for NTRA Horse Racing Fantasy Game. Not only are we providing a custom application, but the NTRA is displaying in real time all of our current jockey, betting and trainer tournament winners along with all the current leader board stats. This first of several major partnership programs not only provides massive distribution of Horse Racing Fantasy for us with the opportunity to acquire many new players and educate them on all aspects of horse racing, but also allows us to display our game and community leaders in their respective categories, including top breeders or stables, best horses as well as top jockeys and bettors.

The level of these partnership programs brings virtual racing and live racing one step closer to each other. The more recognition that can be created for our community members through some of the largest names associated with horse racing enhances the overall value of individuals holding leader board positions.

The official NTRA announcement will take place in a couple of weeks as we continue to beta our program and the NTRA betas their new website. In the next ten days, we will launch the second major partnership program with one of the oldest, most-established names in horse racing. By the first week of April, there will be five major partnerships launched exposing us to over one million unique visitors each month through the combined partner websites. Part of this exposure will be the recognition for our game and community leaders, which as I indicated, enhances the value of community and game membership, specifically for those lucky enough to reach leader board status.

We will be taking on the responsibility of not only providing additional entertainment for established horse racing fans, but we become the vehilde through our platforms branded to each partner as a major educational tool to create awareness for the sport of horse racing. In the end, Horse Race Game to horse racing becomes the equivalency of Madden Football to the NFL.

This is the start of a relationship that has multiple additional components which, over the next year, will expose our game and community to millions of people through multiple media channels. Along with that exposure, we tie in our new virtual awards program for our game and community leaders. This program then gets recognized and becomes part of the horse racing industry.

The NTRA game along with all the other partner games is the same exact program we have here. The only difference is the custom branding and custom messaging for specific opportunities the partners want to offer their user base. All of our players from all of our partners will share in the same community activities including jockey, betting and trainer tournaments, which basically means massive growth for our community during 2010.

In addition to these direct partnership programs, we are about to launch a major marketing program through hundreds of high-traffic game sites throughout the Internet. Utilizing a simplistic version of our game, it is our intention to guide gamers, specifically those interested in strategy, skill and action games, into the world of horse racing through a multi-step program. The expected release date is the first week of April.

Our team has worked so hard to build a foundation, not just from a technology standpoint, but through relationships, both in the horse racing industry and in the gaming industry, to bring us to the point where we are today. Our vision and dream continues. We want to become the conduit that brings together the gamer, the novice horse fan and the experienced horse fan into an interactive, social community that provides a comfortable, fun, exciting and educational environment to benefit the growth and education for this wonderful sport we all love.

- Puddles