With all the excitement going on and the launch of our new web game plus the Preakness and summer racing closing in fast, we decided to initiate a nice television campaign starting next week. Our commercials will hopefully be running on TVG, HRTV and our fingers are crossed, on NBC during the Preakness.
Please take a look at the two spots below - one is a 30-second spot and one is a 60-second spot - and let us know which one you like better. For our more established horse racing fans who have been around the track for many, many years, the commercials may be a little 'over the top' for you. These commercials are geared toward gamers and sports enthusiasts between the ages of 18 and 35. We're trying to make horse racing sexy, fun, exciting and engaging. These new television commercials are all part of our online marketing strategy in conjunction with our social media strategy that is also rolling out.
Anyway, enjoy the commercials and please let us know your feedback.